Business: Marketing

This site has white papers on specific topics relevant to the direct marketing industry.

This association publishes the PDMA Handbook.

This is an association for all advertisers, agencies, suppliers, media, and academics. This site lists job and internship opportunities on its college home page.

The Ad Council is a non-profit organization that does a great deal of work on Public Service Announcements. Many of their recent public service announcements are available at this site.

The Association for American Advertising Agencies. Also known as the 4A's.

This is the primary association for professionals in the field of Marketing. The Library (with some restrictions) and Job Listings are available to non-members.

This well-known association, founded in 1910, is for corporate memberships not individuals. It does for marketing and advertising firms what associations for professionals do for individuals. They do track legislation and regulations related to the industry.

The Outdoor Advertising Association is primarily billboards, but does include other outdoor types of advertising such as buses, trains, airports, kiosks, and sides of buildings.

Online database of international market research reports and documents.

Includes sample marketing plans.

Templates and samples of business and marketing plans.

Interactive media and marketing articles, opinions, and news stories from the online copy of the magazine. Adage Dataplace - industry data including rankings e.g. Top 100 research companies, Top 200 brands.

Numerous case studies available on topics such as corporate branding, package development, name development, brand valuation.

Marketing Virtual Library - the Internet reference resource for all aspects of marketing, research, advertising, selling and promotion.

Site for those who want to learn more about marketing. Free 15 minute lesson on marketing every week. Many good links.

'The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke

News releases and announcements from a global network of advertisers, agencies, the media, and related services. Requires downloading software.

This is web site to a directory of superbrands by country. It is not affiliated with the Brandweek or Adweek Superbrands issue. The directory itself has a case study (history) of the brand. Each country's web site has some unique features which are worth exploring. How many older issue of the Superbrands is included varies by country. The directories of the Latin American countires are in the language of that country. Middel Eastern, African, and Asian countries tend to be in English.

This site links to all the advertising and marketing analysis extras published by Advertising Age.

Aribtron rates radio stations with some television ratings. They also provide media analysis reports on specific demographics.

These free online items have the weekly and monthly top ten web sites, banner ads, advertisers, and web usage information. Of particular use is the Trend Index with the top 10 of the most popular items such as music. books. games, TV, and general consumer trends.

From Claritas, data about "lifestyle" segments, such as "Beltway Boomers" and "Urban Elders." Includes information on lifestyle traits, age ranges, housing types, education levels, and more. Enter a zipcode.